July through September in 2016, Aomori Prefecture and the south area of Hokkaido Prefecture and the six companies of the Japan Railway Group will launch a big PR campaign for tourism. This is a nationwide campaign to promote the charm of those areas.
Aomori and the south part of Hokkaido have been communicating and trading across the Tsugaru Strait since ancient age. These two areas have been interacting with each other, and cultivated their culture and history that are passed on to today.In both areas, many charms can be seen; kindness, rich foods and hot springs, the exotic scenery of town in Hakodate, the castle town taste in Hirosaki, and full of the nature scene in the Shimokita and Tsugaru Peninsulas.
We offer the trip to feel those charms under the concept of “the story connecting over the Tsugaru Strait”.
“The story connecting over the Tsugaru Strait”
Nature
Sightseeing to feel rich and beautiful nature
History and culture
Sightseeing to experience characteristic history and culture in each area of Aomori and the south part of Hokkaido
Locality
Trip to enjoy “local” things, such as “foods” and “experience” only in Aomori and the south part of Hokkaido
Locals
Trip to touch warm and kind heart of locals
A story connected over the strait
A Catchphrase
The catchphrase for this campaign “Hito-tabi Futa-tabi, Meguru-tabi (One visit, two visit and moving around)” means that one visit gives you two visits by traveling around those two areas (“hito-tabi” also means “once”). We wish you a deep memorable trip upon the catchphrase.
“Ikube”, a mascot for Aomori Prefecture and Hakodate (the city in Hokkaido Prefecture) Destination Campaign
“Ikube” is a PR mascot that is a fairy traveling around Aomori since when Aomori Destination Campaign was launched in February 2010.
Although it wears a cap in the motif of “apple flower”, from now you will see variation of caps related to not only Aomori Prefecture but also the south part of Hokkaido Prefecture. Ikube will introduce and guide you to those two areas.
Campaign Period: July 1st through September 30th, 2016
Web site for Aomori Prefecture and Hokodate Destination Campaign(Japanese)
